GN Hearing launches the most intuitive and personalized hearing solution that adapts to the user’s daily life

GN News

Jan 07, 2019

Ballerup, Denmark: GN Hearing now launches the world’s first hearing solutions that intuitively adapt to the hearing aid user’s personal preferences in any given sound environment. This innovative breakthrough technology employs GN’s artificial intelligence (AI) solution in tandem with Apple's Siri virtual assistant. The announcement was made at the Consumer Electronics Show (CES) 2019 in Las Vegas, the world’s largest and most influential technology event.

Yet another industry first from GN, it follows the company’s long-standing commitment to progressing hearing aid technologies through extensive research and development programs. This new offering follows years of investment in GN’s dedicated in-house AI research center, investments in AudEERING and extensive collaboration with other partners and academic research institutes. The launch extends GN’s innovation footprint and partnership philosophy in the hearing care industry by offering the most intuitive and personalized hearing solution.

“At GN, we believe that technology is at its best when it helps address people’s everyday needs and challenges. Employing AI technology in GN’s products brings this specific technology and innovation to the hearing aid space and is the first step in the journey to create a seamless hearing experience that will allow hearing aid users to ‘forget’ that they are wearing one. This is core to GN’s purpose of making life sound better,” says Marcus Desimoni, CFO of GN and Interim CEO of GN Hearing. 

The new, life-enhancing offering is an added benefit to the company’s latest and innovative 2.4 GHz product portfolio from ReSound and Beltone, and it will be reaching users in February 2019. Through our use of AI, we expect to deliver a continuous stream of new user benefits in future software releases.This will enable our users to always be at the forefront of innovation by updating existing GN Hearing instruments with new features. When GN was established 150 years ago, the company introduced the world’s first telegraph line from Europe to Asia, creating the internet of its time. It is this same pioneering spirit that is being applied today to transform lives, helping people hear more, do more and be more than they ever thought possible. 

For further information, please contact: 

Investors and analysts

Peter Justesen
Vice President, Investor Relations & Treasury
Email: pjustesen@gn.com
Tel: +45 45 75 87 16

Rune Sandager
Senior Investor Relations Manager
Email: rsandager@gn.com 
Tel: +45 45 75 92 57

Press and the media

Marie Schleimann Nordlund
Head of PR, Media & Communication 
Email: mschleimannnordlund@gnhearing.com 
Tel: +45 31 26 37 34 

Lars Otto Andersen-Lange
Head of External Relations & Global Public Affairs
Email: loalange@gn.com 
Tel: +45 45 75 02 55

About GN Hearing

People with hearing loss are at the heart of everything we do. ReSound® hearing aids help people feel more involved, connected and in control. In an ever-smarter world, we think big and challenge the norm so that we can transform lives through the power of sound. Available exclusively through audiologists and hearing care professionals.

ReSound is part of The GN Group – pioneering great sound from world-leading ReSound hearing aids to Jabra office headsets and sports headphones. Founded in 1869, employing over 5,000 people, and listed on Nasdaq OMX Copenhagen, GN makes life sound better.